NBL LAUNCHES 2009 BRING A BUDDY PROGRAM TO BOOST GRASSROOTS - MORE THAN $40,000 TO BE WON 4/20/2009
NBL Launches 2009 Bring-A-Buddy
Program to Increase Participation in BMX Racing
- More than $40,000 in prizes available
to be won -
Imagine if every NBL member
recruited just one new rider this year - Local programs would get a huge boost
and thousands of new riders would be hitting the track, raising the level of
competition across the country. The 2009 NBL Bring-A-Buddy Program has been
designed to do just that and with more
than $40,000 in prizes to be won, recruiters and NBL tracks will
have plenty of incentives to keep them busy. Bring-A-Buddy has played a key role in
boosting membership during the Olympic year and this year, the program will run
for 3 ˝ months to allow everyone a chance to get involved. It starts as a challenge to members and
then ends up being a fun and easy contest where everyone wins!
The program is simple and
offers an exciting, points-driven, incentive platform that rewards NBL members
for their efforts. In the April and May issues of BMX Today magazine, members
receive a full sheet of ‘Buddy’ cards and are tasked to distribute them to any ‘buddies’
who might be interested in trying BMX for the first time. When any ‘Buddy’
redeems a card at any local NBL track, both the recruiter and the ‘Buddy’ win a
free limited-editionNBL sticker kit. Recruiters receive 100 points for every
‘Buddy’ that redeems a card and when the ’Buddy’ joins as a full NBL member,
the recruiter pockets 300 bonus points. To keep further support super-active
recruiters, additional cards and supplies are available at local NBL tracks.
Best of all, recruiters get
to choose their own rewards based on their individual efforts. NBL is serving
up more than $40,000 in prizes and
recruiters can redeem them for several major prizes including the popular Intense Podium Frame, a sweet Supercross Bolt LT frame, THE Helmets and much more. Supercross BMX has joined the list of
sponsors for the program and there are several new prizes in the rewards
catalog this year. Riders can now redeem
their points for a limited number of custom, autographed pro jerseys from
riders like Randy Stumpfhauser, Stephanie Barragan,
Maris Strombergs, Kris Fox and other top riders. A new ‘NBL Grands Package’ and ‘UGP Combo
pack’ have also been added to the mix.
NBL tracks will see
immediate benefits from the program and the top performing tracks will also win
valuable prizes including complete Intense and Supercross BMX bikes, helmets
and other sponsor products. The Bring-A-Buddy program is easy to run and many
of the tracks have already fully embraced it. We’d like to recognize the top
recruiting tracks from 2008 and wish everyone a great season of recruiting.
Top Track by Region in 2008:
Midwest – GTC BMX, MI
Northeast
– Trilogy Park, PA
Southeast
- Cape Coral BMX, FL
West
– Santa Maria BMX, CA
“NBL tracks are promoting
the benefits directly to their members and in turn get a much-needed boost on
the grassroots level”, said Justin Travis, NBL Field Director. “They can see an
immediate return on their investment and that definitely helps boost local
participation”. Tracks and members can view monthly prizing, recruiting
statistics, and other exciting news through the dedicated Bring-A-Buddy section
on the NBL website at http://www.nbl.org/bring-buddy.asp.
“The program provides our
sponsors with a vital link to the grassroots level and further connects their
brand directly to the end consumer – The NBL member”, says Ken Masters, NBL President. “It’s a great compliment
to their ongoing efforts to promote the sport locally”. The program runs from April 15 through to
July 31. Visit the NBL website at www.nbl.org
for more details.
