FOR IMMEDIATE RELEASE

Contact:

Amanda Allen

(931) 486-0081

aallen@ripxx.com

RIPXX ANNOUNCES BMX SPONSORSHIP WITH AMANDA CARR

Florida athlete receives full sponsorship with the Ripxx Team

SPRING HILL, Tenn. – June 17, 2010 - Ripxx Racing has signed Florida State Elite BMXer Amanda Carr to be its latest sponsored athlete. This 19-year-old Floridian is toping the charts with extreme speed, and she is not slowing down any time soon. With the support of Ripxx Racing, this teen is well on her way to being the best of the best.

Taking time off from school, Carr has been solely focusing on BMX and the training needed to make her better. When at home in Florda, she trains with Paul Williams, the coach known to “push you harder, and take you farther,” and is currently training with USA Cycling trainer, Sean Dwight in California. Carr has the drive and tenacity it takes to become a better athlete. The additional support of Rippx Racing is just another stepping stone to move her forward on the BMX track.

The Ripxx Personal Measurement Device is a small device about the size of a cell phone, used to improve speed and performance on the track. It contains a suite of sensors, along with a GPS tracking chip that records every move the athlete makes. Location, acceleration, speed, velocity, altitude, air time, number of jumps, and pedal count can all be measured. Following the run, Ripxx software enables the athlete to view his or her performance and results. Carr has been training with the Ripxx for only a short while, but has seen nothing but positive results.

When commenting on the Ripxx device Carr said: “I’ve only been able to use it for a few days, but I really like it so far. I think it is really interesting and useful for my training. I can’t wait to get the new software downloaded to my Mac.” Ripxx recently announced the release of its Suite 2.1 software upgrade that has full Mac support, along with countless other improvements.

“We developed the Ripxx so serious BMXers and other outdoor sports athletes could improve their performances,” said Dr. Kurt Nichol, lead scientist and president of Ripxx, Inc. While not everyone can be a sponsored athlete, anybody can train like one. Anyone can strap on a Ripxx device and record, save and share their runs with friends. Whether the Ripxx is used for training, or just bragging rights, this device is a sure-shot to make athletes better.

Ripxx would like to welcome Amanda Carr to its BMX team. “This young lady has the determination it takes to be a part of our team, and we are proud to have her wearing the Rippx logo,” Nichol said when commenting on Carr.

Keep an eye out for Amanda Carr. She is bound and determined to be the best, and Ripxx supports her 100%. For more information about the Ripxx Personal Measurement Device, visit www.Ripxx.com.

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